For innovators who want the power of product-market-fit, without the complexity of hiring an entire team
Stand out from your competitors
Services
Product Launch
End-to-end execution plan for brining new products to market
GTM Architecture
Align your product, pricing, and people for scalable growth
ICP Analysis
Stop marketing to everyone and start winning with the right someone
Strategic Positioning
Give your prospects instant context into the problem you solve
Website Development
Present a high-convertsion brand built on a foundation of clarity
2024-2025
27% increase in monthly active users, by managing 8 successful feature launches.
53% customer adoption and 45,000 page views in the first 90 days from end-to-end campaign planning.
15% boost in product page views from updated positioning and messaging.
Earned a 1st place quadrant recognition from owning the analyst relationship, managed a full briefing cycle, created and presented product documentation and demos.
2022-2024
Reached 96% of pipeline goals through multiple feature launches per quarter .
Reduced time to close 15% and increased win-rates 4% with sales enablement for a team of 12 sales reps.
Delivered a website rebuild, product graphics, and messaging.
Created thought leadership content for a product newsletter and product blog posts.
2019-2022
220% increase in average selling price through launching a new product line.
12x growth in average recurring revenue from new packaging, positioning.
Created customer stories to support updated positioning and strategic narrative going up market.
Get to know Signal
A highly adaptable go-to-market leadership experience with 15 years of experience bridging the gap between product strategy and revenue growth. With a decade spent driving sales for high-growth B2B software companies and five years leading product marketing across both agile startups and complex large enterprises, I know how to align market demands with business objectives. Driven by an entrepreneurial spirit, I combine a sharp business mindset with a relentless focus on user outcomes to successfully launch and scale products that win in the market.
Certifications
Pragmatic Marketing Certifications
Level One -Product Marketing Foundations
Level Two - Go-to-Market
Hubspot
Inbound Sales Certified
LinkedIn Sales
Selling with Stories
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Experience
Solutions
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